On May 1st, WHAT THE CLASH? will be released exclusively on Apple Arcade.
Five Fun Games Coming to Apple Arcade on May 1, Including WHAT THE CLASH?, a Whimsical and Fast-Paced Multiplayer Game
On May 1, five entertaining games will join Apple Arcade, including WHAT THE CLASH?,, a quirky and fast-paced multiplayer title that blends playful activities like ping-pong, archery, racing, and tag. WHAT THE CLASH?, an Apple Arcade exclusive, is the follow-up to indie developer Triband’s critically acclaimed and humor-filled racing game WHAT THE CAR?, named Mobile Game of the Year at the 2024 D.I.C.E. Awards.
Players will also enjoy with My Buddy, a heartwarming simulation game where they bond with and care for virtual puppies and kittens; LEGO Friends Heartlake Rush+, a high-speed endless runner; the popular word search game Words of Wonders: Search+; and SUMI SUMI : Matching Puzzle+,, a charming puzzle game featuring beloved San-X characters like Rilakkuma and Sumikko Gurashi. These new additions join Apple Arcade’s successful catalog of over 200 games, all with no ads or in-app purchases.
WHAT THE CLASH? by Triband Play solo or challenge friends to hilarious one-on-one party battles in this delightful game. Players unlock modifier cards to create absurd combinations like giraffula, toasted archery, sticky tennis, fish milking, and more. Climb the leaderboards, compete in tournaments, or discover wild new card combos that turn every match into a chaotic, laugh-out-loud surprise with unexpected twists.
With simple touch controls, everyone plays as The Hand — a charming, bendy-legged hand that can be customized with hundreds of unlockable items like eyepatches, dresses, and earrings. Go head-to-head with your loved ones and make a ridiculous spectacle of yourself in matches that are as bizarre as they are fun.
WHAT THE CLASH? de Triband.
with My Buddy by Neilo Inc. Animal lovers will adore with My Buddy, a charming game where players bond with a variety of dogs and cats, each with their own unique personality and appearance. They’ll experience their pets’ growth by caring for them through every stage of life and dressing them in distinctive outfits that express their individuality. With the ability to decorate their pets’ spaces and interact with them anytime and anywhere, this game captures the joy of having a loyal little companion.
with My Buddy de Neilo Inc.
LEGO Friends Heartlake Rush+ by StoryToys Race through Heartlake City with the LEGO Friends and their pets in this colorful, fast-paced adventure. Players can take the wheel as Aliya, Autumn, Nova, Leo, Liann, and more, customizing their cars with unique colors, stickers, wheels, decorations, and trails. As they speed through the bustling streets, they must dodge obstacles and collect treasures, completing thrilling missions to unlock amazing rewards.
EGO Friends Heartlake Rush+ de StoryToys
Words of Wonders: Search+ by Fugo Games In this hit word search game, players must find hidden words on the board while exploring iconic locations to uncover the secrets of the world. As they progress through themed levels, they’ll discover new words, test their knowledge, and strategize to succeed while solving the mystery behind the words.
Words of Wonders: Search+ de Fugo Games.
SUMI SUMI: Matching Puzzle+ by Imagineer Featuring beloved characters like Rilakkuma and Sumikko Gurashi from the Japanese character creation company San-X, this game invites players into the charming world of kawaii puzzles. With simple tap-to-match mechanics, gameplay that is both captivating and relaxing, and perfectly designed levels, SUMI SUMI: Matching Puzzle+ offers the perfect blend of strategy and fun for fans of adorable puzzle games.
SUMI SUMI : Matching Puzzle+ de Imagineer.
This month, players will also be able to enjoy content updates for their favorite Arcade games, which can be played on iPhone, iPad, Mac, Apple TV, and Apple Vision Pro, including Hello Kitty Island Adventure, PGA TOUR Pro Golf y WHAT THE CAR?.
Hello Kitty Island Adventure by Sunblink: On April 16, City Town Orchards opens, available exclusively on Apple Arcade. Help Keroppi, Usahana, and Wish me mell make the city greener with rooftop fruit trees and new, delicious offerings at the Imagination Cafe.
PGA TOUR Pro Golf by HypGames: Coinciding with the real-life tournament on April 17, players can hit the virtual course at RBC Heritage, located at Harbour Town Golf Links.
WHAT THE CAR? by Triband: On April 10, a “suspicious” new update rolls out with new customization styles, new levels, and a brand-new map.
Pricing and Availability Apple Arcade is available for $29,900 COP per month, with a one-month free trial. Customers who purchase a new iPhone, iPad, Mac, or Apple TV receive three months of Apple Arcade for free.¹ Apple Arcade is also included in the monthly Apple One plans: Individual ($45,900 COP), Family ($59,900 COP), and Premium ($83,900 COP), each with a one-month free trial.²
Apple Arcade Originals titles are available to play on iPhone, iPad, Mac, Apple TV, and Apple Vision Pro. Games in the App Store Greats category are available on iPhone, iPad, and Vision Pro.
An Apple Arcade subscription allows up to six family members to have unlimited access to all games in the catalog.
The availability of over 200 titles across different devices varies depending on hardware and software compatibility. Not all content may be available in all regions.
Today’s release of iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4 brings new features to Apple Intelligence on iPhone, iPad, and Mac.
Today, Apple Intelligence—the personal intelligence system that provides useful and relevant solutions while protecting users’ privacy—reaches more people worldwide with features available in eight new languages. With the launch of iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4, Apple Intelligence is now available in Spanish, French, German, Italian, Brazilian Portuguese, Japanese, Korean, Simplified Chinese, and English (India, Singapore).
Now, users can rewrite, review, and summarize text with Writing Tools, or reply with a simple tap thanks to Smart Replies. And for those who communicate in multiple languages supported by Apple Intelligence, these features adapt to the language they are writing in.
Users can now also use Clean Up to remove distracting elements from photos, explore new and creative ways of visual expression with Image Playground, and create the perfect emoji for every moment with Genmoji. Thanks to Apple Intelligence, Visual Intelligence helps iPhone users discover a world of information about their surroundings.¹
And now, with ChatGPT integrated into Siri and Writing Tools, they can also access this AI’s knowledge without switching apps, allowing them to complete tasks faster and more easily than ever before.
Apple Intelligence takes an extraordinary step for AI privacy. It all starts with on-device processing, meaning that many of the models powering Apple Intelligence run entirely on the device. To handle requests that require access to larger models, Private Cloud Compute extends iPhone’s privacy and security to the cloud, enabling even greater intelligence.
Review, Rewrite, and Summarize Text with Writing Tools
Thanks to the seamlessly integrated Writing Tools in iOS, iPadOS, and macOS, users can rewrite, review, and summarize their texts almost anywhere they write, including Mail, Messages, Notes, Pages, and third-party apps.
With the Rewrite feature, Apple Intelligence allows users to choose from different versions of their text and adjust it to have a professional, concise, or friendly tone, depending on their audience or purpose. The Review functionality can correct grammar, word choice, and sentence structure, while also suggesting edits with explanations that can be reviewed or accepted quickly. Users can also select text and request a concise summary in the form of a paragraph, bullet points, a table, or a list.
With Writing Tools, users can improve their writing almost anywhere they enter text, with options like Rewrite, Review, and Summarize.
In addition to the options to rewrite, review, and summarize text with Writing Tools, users can specify the changes they want to make using the “Describe Your Change” option. This feature gives users even more flexibility and control when they want their writing to sound more expressive—whether by adding more dynamic verbs to their résumé or rewriting a dinner invitation as a poem, among other possibilities.
Enhance Photos and Relive Moments with a Smarter Photos App
The Photos app is now even smarter with its new capabilities. Natural language searches in the Photos app allow users to find virtually anything just by describing it—for example: “Maya dancing in a red dress.” This also works for videos, enabling users to locate specific moments within a video and jump straight to them. Additionally, users receive smart suggestions to quickly complete their searches.
And when an unwanted person or object appears in a photo, the Eraser tool lets them remove intrusive elements without compromising the integrity of the image they wanted to capture.
In the Photos app, Eraser helps users edit a photo to remove any distracting elements in the background without altering the image’s fidelity.
The Memories feature now allows users to create the videos they want to see just by typing a description. Using language and image understanding, Apple Intelligence will select the best photos and videos based on the description, create a story with chapters based on the themes identified in the photos, and arrange them into a movie with its own narrative arc.
Users can create a memory video in Photos to relive the story they want, leveraging Apple Intelligence to select and organize photos and recordings, and include them in a video with their own narrative arc, based on a description.
Design Original and Fun Images with Image Playground
The Image Playground experience allows users to easily create unique and entertaining images with various concepts, including themes, clothing, accessories, and locations. They can add their own text descriptions and even generate images resembling their loved ones using photos from their photo library.
Image Playground generates images in a variety of styles, such as:
Animation: Provides a modern 3D look.
Illustration: Features simple shapes, defined lines, and vibrant colors.
Drawing: An academic and highly detailed style that uses a bright color palette combined with technical lines to create realistic drawings.
With Image Playground, it’s very easy to create unique and fun images with different concepts such as themes, clothing, accessories, and locations.
The experience is integrated directly into Messages, making it easier than ever to create images for conversations, as well as in apps like Freeform, Keynote, and many others. Image Playground is also available as a standalone app.
Image Playground integrates directly into Messages, making it easier than ever to create images for conversations.
Create Genmojis for Every Occasion
With the power of Apple Intelligence, emojis reach a new level with Genmoji, making conversations with loved ones more fun and offering new ways to communicate.
Simply type a description in the emoji keyboard, and a Genmoji will appear, along with several versions to choose from. Using images from their photo library, users can take Genmojis even further by creating one inspired by a loved one. Personalized Genmojis can be customized with accessories like hats or sunglasses and adapted to represent themes or activities, making them even more personal and unique.
Just like emojis, Genmojis can be added while typing a message or shared as a sticker or reaction in a Tapback.
Users can create their own unique emojis with Genmoji, making conversations with their loved ones more fun.
Notes Reach a New Level with Magic Image
The Notes app introduces new tools to make note-taking more visual and dynamic. With Magic Image in the tool palette, users can quickly create images in their notes using the written or visual context already captured in them.
Magic Image transforms a sketch into a perfect image simply by circling it. Users can even draw a circle in an empty space within a note, and Magic Image will gather the surrounding context (using on-device generative models to analyze handwritten or typed text) to create a relevant image that enhances the note and makes it more visual. Images can be generated in Animation, Illustration, and Drawing styles.
With Magic Image in the toolbox, users can quickly create images in their notes using the written or visual context already captured in them.
Prioritize and Stay Focused
Priority Messages, a new section that appears at the top of the inbox in Mail, highlights the most urgent emails, such as a lunch invitation for today or a boarding pass. In the inbox, users can see message summaries without opening them, and with just a tap or click on Summarize, they can view all the details of a long thread. Additionally, the Smart Replies feature suggests quick responses and detects questions within an email to ensure nothing goes unanswered.
On an iPhone 16, a Priority Messages screen displays a list of important emails.
On an iPhone 16, a Smart Replies screen shows a message asking whether the user’s partner will join and whether the user will drive or take an Uber.
Priority Messages in Mail places the user’s most urgent emails in a new section that appears at the top of the inbox.
Apple Intelligence also helps users set priorities and stay focused with notification summaries that quickly display key information from long or stacked notifications on the lock screen, such as when a group chat is particularly active. Priority Notifications help users keep up with the most urgent communications by prioritizing notifications that require their immediate attention.
A new Focus mode, Fewer Interruptions, only shows notifications that might require immediate attention.
Priority Notifications help users stay up to date with urgent information.
In the Notes app, users can record, transcribe, and summarize audio.
Siri: More Natural and Conversational Than Ever
Powered by Apple Intelligence, Siri is now more natural, flexible, and seamlessly integrated across the system.² It features a new design with a sleek light strip that glows around the edge of the screen when active on iPhone, iPad, or CarPlay. On Mac, users can place Siri anywhere on the desktop for easy assistance while working. They can also type to Siri at any time on iPhone, iPad, and Mac, effortlessly switching between text and voice to speed up everyday tasks.
With its advanced language understanding capabilities, Siri can recognize when users stumble while speaking and maintain context from one request to the next.
Users can type to Siri at any time on iPhone, iPad, and Mac, seamlessly switching between text and voice.
More Information About Your Surroundings in a Single Click with Visual Intelligence
A new Visual Intelligence experience leverages Apple Intelligence to help users discover a world of information about their surroundings. Visual Intelligence can summarize and copy text, translate text between languages, detect phone numbers or email addresses with the option to add them to contacts, and much more.
To use Visual Intelligence, users can press and hold the Camera Control on the iPhone 16 and iPhone 16 Pro or customize the Control Center, Lock Screen controls, or the Action Button on the iPhone 15 Pro and iPhone 16e.1. Users can also use Visual Intelligence to search Google for where to buy an item or take advantage of ChatGPT’s capabilities to get an explanation of a complex diagram, such as class notes. Users control when to use third-party apps and what information they share.
Use ChatGPT with Siri and Writing Tools
Apple enables access to ChatGPT in Siri and Writing Tools across iOS, iPadOS, and macOS, allowing users to tap into its full knowledge base, as well as its image and document understanding capabilities, without switching between apps. With ChatGPT integration, Siri can suggest accessing ChatGPT for certain requests, and the assistant can provide responses directly.
With the “Rewrite” feature, users can ask ChatGPT to generate content for anything they are writing within the system-wide Writing Tools. They can also leverage ChatGPT’s image generation capabilities to add visuals to their written content.
Users can choose to enable ChatGPT integration and control when to use it and what information to share with AI.3 By default, a ChatGPT account is not required to use this integration. When using ChatGPT without an account, OpenAI will not store requests or use data to train models. Additionally, users’ IP addresses are hidden to prevent session linking. OpenAI’s data usage policies apply to those who choose to connect their accounts.
Writing with ChatGPT helps users generate content for anything they are writing about.
A Breakthrough for Privacy in AI
Designed to protect user privacy at all times, a fundamental element of Apple Intelligence is on-device processing. Many of the models that power Apple Intelligence run entirely on the device. For requests that require larger models, Private Cloud Compute enables Apple Intelligence to scale its computational capacity by leveraging server-based models to handle more complex requests—without compromising user privacy. These models run on servers powered by Apple chips, ensuring that information is never stored or exposed.
For the first time in the industry, independent experts can inspect the code running on servers with Apple chips to verify that we uphold this privacy commitment. Apple Intelligence with Private Cloud Compute takes an extraordinary step forward for privacy in AI, enabling intelligence that users can truly trust.
Katamari Damacy Rolling LIVE launches exclusively on Apple Arcade on April 3.
Six fun games and exciting updates for Apple Arcade are launching over the next month, joining an award-winning catalog of over 200 games.
On April 3, Katamari Damacy Rolling LIVE — the Katamari franchise’s first original game in nearly eight years — launches exclusively on Apple Arcade. In this new adventure, players roll the Katamari as ordered by the King of All Cosmos, embracing the series’ iconic gameplay of “roll, stick, and grow.” The game appears alongside Bandai Namco Entertainment’s other popular games on the service, including Taiko no Tatsujin Pop Tap Beat, Tamagotchi Adventure Kingdom, and PAC-MAN Party Royale.
Also joining Apple Arcade on April 3 are Space Invaders Infinity Gene Evolve, the newest entry in the influential series by TAITO CORPORATION; puffies., a delightful puzzle game from Apple Design Award winner Lykke Studios; Atari’s iconic RollerCoaster Tycoon Classic+, enhanced for iPhone and iPad; The Game of Life 2+, the official sequel to Hasbro’s classic family board game from Marmalade Game Studio; and Sesame Street Mecha Builders+, a fun-filled STEM adventure for young learners from StoryToys. Players can enjoy these great games free of ads and in-app purchases.
Katamari Damacy Rolling LIVE by Bandai Namco Entertainment In this quirky action game — an Apple Arcade exclusive — players expand their Katamari by rolling up objects scattered across the earth. Featuring unique and whimsical gameplay, and a captivating soundtrack that blends different genres, the game invites players to energize the king’s “live stream” by rolling their Katamari to create stars. As users advance, comments from in-game fans appear, and the longer they play, the larger their audience grows. By completing the king’s challenges and boosting their subscriber count, players can unlock dynamic new stages.
Katamari Damacy Rolling LIVE by Bandai Namco Entertainment.
Space Invaders Infinity Gene Evolve by TAITO CORPORATION The iconic and enduring series returns exclusively on Apple Arcade. Space Invaders Infinity Gene Evolve combines exhilarating action with intuitive gameplay, where players can seamlessly switch between classic and shoot-’em-up modes, while adapting to enemy attack patterns on the fly. As the game progresses, its retro aesthetic transforms into a cutting-edge 3D shooter, unlocking increasingly powerful ships, including guest fighters from classic TAITO shooters like Darius, Night Striker, and RayStorm.
Space Invaders Infinity Gene Evolve by TAITO CORPORATION.
puffies. by Lykke Studios This relaxing puzzle game reimagines classic jigsaw puzzles with the nostalgic charm of puffy stickers. Players will solve hand-designed puzzles, unlock themed sticker packs, and build their unique puffy collection. They can also compete on leaderboards, tackling daily challenges to boost their score and climb the ranks.
puffies. by Lykke Studios.
RollerCoaster Tycoon Classic+ by Atari Combining features from two of the series’ most successful and beloved games, RollerCoaster Tycoon and RollerCoaster Tycoon 2, this new game invites players to create and run amazing parks with the most outrageous rides imaginable. Enhanced for iPhone and iPad, RollerCoaster Tycoon Classic+ delivers the same depth of gameplay and unique graphical style of Chris Sawyer’s original best-selling PC games. It also includes three expansion packs — Wacky Worlds, Time Twister, and Toolkit — and is playable across iPhone, iPad, and Mac.
RollerCoaster Tycoon Classic+ by Atari.
The Game of Life 2+ by Marmalade Game Studio The official sequel to the world-famous and beloved board game is coming to Apple Arcade, featuring even more choices, adventures, and exclusive content. With a thousand lives to live, players can choose their own path — whether that means finding love, pursuing a dream career, having kids, or adopting a pet, the choice is theirs. Exclusive to Apple Arcade, players can suit up in the futuristic P.E.G. outfit and explore 10 unique job titles, ranging from dolphin trainer to quantum mechanic. Spin the iconic spinner, navigate life’s crossroads, and chase victory through happiness, knowledge, or wealth.
The Game of Life 2+ by Marmalade Game Studio.
Sesame Street Mecha Builders+ by StoryToys In Sesame Street Mecha Builders+, young learners join Mecha Elmo, Cookie Monster, and Abby Cadabby on a fun-filled STEM adventure where knowledge meets creativity. Developed by StoryToys in partnership with Sesame Workshop, this game combines science, engineering, math, and creativity through engaging mini-games and activities. Players can solve puzzles, explore physics, practice coding, mix colors, create music, and embark on exciting missions — all at their own pace.
Sesame Street Mecha Builders+ by StoryToys.
In addition to new games, players can also look forward to content updates to their favorite Arcade games, playable across iPhone, iPad, Mac, Apple TV, and Apple Vision Pro, including NBA 2K25 Arcade Edition, PGA TOUR Pro Golf, and Skate City: New York.
NBA 2K25 Arcade Edition by 2K.
NBA 2K25 Arcade Edition by 2K: On March 13, Kareem Abdul-Jabbar will be the newest Greatest Player added to the Greatest mode.
PGA TOUR Pro Golf by HypGames, Inc.: On March 13, tee off at the newly added TPC Sawgrass course and take a swing at an assortment of solo challenges in the new Campaign mode.
Skate City: New York by Snowman and Agens: On March 27, jump into 30 new levels with 90 new objectives to master in Pro Skate mode.
Apple Arcade is available for $6.99 (U.S.) per month with a one-month free trial. Customers who purchase a new iPhone, iPad, Mac, or Apple TV receive three months of Apple Arcade for free.1
Apple Arcade is part of Apple One’s Individual ($19.95 U.S.), Family ($25.95 U.S.), and Premier ($37.95 U.S.) monthly plans, with a one-month free trial.2
Arcade Originals are playable across iPhone, iPad, Mac, Apple TV, and Apple Vision Pro. App Store Greats are available on iPhone, iPad, and Vision Pro.
An Apple Arcade subscription gives a family of up to six unlimited access to all the games in its catalog.
Availability for the 200+ games across devices varies based on hardware and software compatibility. Some content may not be available in all areas.
With Thunderbolt 5, up to 512GB of unified memory, and up to 16TB SSD in a compact design, the ultimate professional desktop now delivers even more performance.
With the power of the M4 Max and M3 Ultra chips for outstanding performance and extensive connectivity, the new Mac Studio is the ultimate professional desktop computer.
CUPERTINO, CALIFORNIA — Apple today announced the new Mac Studio,, the most powerful Mac yet, featuring the M4 Max chip and the new M3 Ultra chip. This ultimate professional desktop delivers outstanding performance, extensive connectivity with Thunderbolt 5, and new capabilities in a compact and quiet design—perfect for any workspace. With its incredible CPU, a more efficient and faster Neural Engine, ultra-fast SSD storage, increased unified memory, and Apple’s most advanced graphics architecture, Mac Studio can handle the most demanding professional workflows. It offers exceptional performance compared to the previous generation and represents a significant leap forward for users of earlier Mac versions.
Mac Studio is a powerhouse for AI, capable of running large language models with over 600 billion parameters entirely in memory, thanks to its advanced GPU and up to 512GB of unified memory with the M3 Ultra—the highest ever in a personal computer. Additionally, it is designed for Apple Intelligence, the personal intelligence system that transforms the way users work, communicate, and express themselves while ensuring privacy protection.
Customers in the United States can pre-order the new Mac Studio starting today, with availability beginning on March 12. To check availability in your country, visit apple.com/co.
“The new Mac Studio is the most powerful Mac yet,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “It’s a game-changer for professionals around the world, whether they work from home or in a studio. Mac Studio is in a class of its own, delivering superior performance in a compact and quiet design that fits perfectly on your desk. With the new Mac Studio, we’re bringing even more astonishing performance thanks to the M4 Max and M3 Ultra chips, with up to half a terabyte of unified memory, up to 16TB of ultra-fast storage, and Thunderbolt 5 connectivity. Mac Studio is, without a doubt, the ultimate professional desktop computer.”
Equipped with the spectacular performance of the M4 Max chips and the new M3 Ultra, the new Mac Studio delivers unprecedented power to tackle the most demanding workflows.
Mac Studio with M4 Max: Colossal Performance
The new Mac Studio with M4 Max is the perfect choice for video editors, colorists, developers, engineers, photographers, creative professionals, and anyone who needs to handle the most demanding workflows. This device delivers exceptional single-threaded CPU performance thanks to the world’s fastest CPU core, as well as massive multi-threaded performance to tackle the most intensive workloads.
With up to a 16-core CPU, a 40-core GPU, over half a terabyte per second of unified memory bandwidth, and a Neural Engine that is more than three times faster than the one in the M1 Max chip, the Mac Studio with M4 Max can run AI models directly on the device at incredible speeds. It is up to 3.5 times faster than the Mac Studio with M1 Max and up to 6.1 times faster than the most powerful Intel-based 27-inch iMac.
The GPU in the M4 Max chip also brings Apple’s advanced graphics architecture to Mac Studio for the first time, featuring Dynamic Caching, hardware-accelerated Mesh Shading, and a second-generation hardware-accelerated ray tracing engine for an outstanding gaming and content creation experience.
The Mac Studio with M4 Max starts with 36GB of unified memory, with the option to expand up to 128GB, allowing users to do everything from organizing thousands of images at lightning speed with precision to producing complex compositions with hundreds of tracks, plugins, and virtual instruments playing in real-time. And with the full power of the M4 Max chip’s media engine, which includes two ProRes accelerators, Mac Studio’s performance will leave video professionals speechless, enabling them to effortlessly work with multiple 4K ProRes video streams.
From rendering 3D animations to editing projects with multiple takes, the Mac Studio handles even the most complex tasks with ease.
The Mac Studio with M4 Max enables:
Image processing in Adobe Photoshop up to 1.6× faster compared to the Mac Studio with M1 Max and up to 2.9× faster compared to the 27-inch iMac with a Core i9 processor.
Code compilation in Xcode up to 2.1× faster compared to the Mac Studio with M1 Max and up to 3.1× faster compared to the 27-inch iMac with a Core i9 processor.
ProRes transcoding in Compressor up to 1.2× faster compared to the Mac Studio with M1 Max and up to 2.8× faster compared to the 27-inch iMac with a Core i9 processor.
Video processing in Topaz Video AI up to 1.6× faster compared to the Mac Studio with M1 Max and up to 5× faster compared to the 27-inch iMac with a Core i9 processor.
The Mac Studio with M4 Max delivers faster performance in filters and features with Adobe Photoshop.
Mac Studio with M3 Ultra: The Pinnacle of Pro Performance
The Mac Studio with M3 Ultra unlocks an entirely new level of performance for professional workflows. It delivers nearly 2x faster performance than the M4 Max chip for workloads that leverage the large number of CPU and GPU cores and vast amounts of unified memory.² The Mac Studio with M3 Ultra is up to 2.6x faster than the Mac Studio with M1 Ultra and up to 6.4x faster than the Mac Pro with a 16-core Intel Xeon W processor.¹
With the new M3 Ultra chip, the Mac Studio features a CPU with up to 32 cores, including 24 performance cores—50% more than any previous Ultra chip and the highest number of CPU cores ever in a Mac. It also boasts a GPU with up to 80 cores, more than any Apple silicon chip, along with a powerful 32-core Neural Engine for on-device machine learning (ML) processing and AI models. Additionally, its high-bandwidth memory architecture supports over 800GB/s of unified memory bandwidth.
The Mac Studio with M3 Ultra starts with 96GB of unified memory, expandable up to 512GB—the largest unified memory capacity ever in a personal computer. It also offers up to 16TB of ultra-fast SSD storage, allowing users to store all their content and data locally. That’s enough space to hold over 12 hours of 8K ProRes video.
Its advanced graphics architecture includes Dynamic Caching, hardware-accelerated ray tracing, and Mesh Shading, enabling graphics-intensive workflows—such as GPU-based rendering—to run up to 2.6x faster compared to the Mac Studio with M1 Ultra.
The Mac Studio with M3 Ultra enables:
Token generation with an LLM featuring hundreds of billions of parameters in LM Studio up to 16.9 times faster compared to the Mac Studio with M1 Ultra, thanks to its immense unified memory.
Scene rendering in Maxon Redshift up to 2.6 times faster compared to the Mac Studio with M1 Ultra and up to 6.4 times faster compared to the Mac Pro with a 16-core Intel processor and Radeon Pro W5700X.
Base calling for DNA sequencing in Oxford Nanopore MinKNOW up to 1.1 times faster compared to the Mac Studio with M1 Ultra and up to 21.1 times faster compared to the Mac Pro with a 16-core Intel processor and Radeon Pro W5700X.
8K video rendering in Final Cut Pro up to 1.4 times faster compared to the Mac Studio with M1 Ultra and up to 4 times faster compared to the Mac Pro with a 16-core Intel processor and Radeon Pro W5700X.
The Mac Studio with M3 Ultra opens the door to unprecedented performance to tackle the most demanding workflows. With the possibility of having up to half a terabyte of unified memory, users can run LLMs with hundreds of billions of parameters entirely in memory.
Thunderbolt 5 for High-Bandwidth Expansion and Accessories
The new Mac Studio features Thunderbolt 5 ports that deliver transfer speeds of up to 120 Gb/s—up to three times faster than the previous generation—enabling faster external storage, expansion chassis, and powerful connectivity solutions. For users who rely on PCIe expansion cards for their work, Thunderbolt 5 allows for the connection of an external expansion chassis with higher bandwidth and lower latency. And with the M3 Ultra, Mac Studio now supports up to eight Pro Display XDR monitors at a maximum 6K resolution.
Mac Studio also offers a wide range of easily accessible connectivity options, including a 10 Gb Ethernet port, an HDMI port, a conveniently located front-facing SDXC card slot for importing photos and videos, as well as built-in Wi-Fi and Bluetooth.
The Mac Studio incorporates Thunderbolt 5 ports, which allow transfer speeds of up to 120 Gb/s—three times faster than Thunderbolt 4—and is compatible with Wi-Fi and Bluetooth.
Designed for Apple Intelligence
Mac Studio helps professional users push the boundaries of what they can achieve, and Apple Intelligence takes the entire experience a step further. Writing is now a much more dynamic task thanks to Writing Tools, which assist users in rewriting, proofreading, and summarizing—whether composing emails or using the summary tool to draft a synopsis in apps like Scrivener. Users can minimize unnecessary distractions with Priority Notifications and take advantage of live transcriptions in Notes to record important meetings and easily review them later.
With its latest improvements, Siri allows users to seamlessly switch between text and voice to speed up daily tasks and can answer thousands of questions about Mac functionalities and settings with step-by-step instructions, such as how to merge PDF files in Preview. Since ChatGPT is seamlessly integrated into Writing Tools and Siri, users can access its vast knowledge, making it easier and faster to complete tasks. Users can choose to enable ChatGPT integration and control when to use it and what information to share.
Additionally, users can explore new ways to visually express their creativity with Image Playground and incorporate their original creations into articles, inspiration boards, or Keynote presentations. Whether gathering information for the next project, editing a video, creating new designs, or preparing for a class, these tools empower users to be even more productive.
Apple Intelligence, designed to protect users’ privacy at all times, uses on-device processing, meaning that many of the models that power Apple Intelligence run entirely on the device. To handle requests that require access to larger models, Private Cloud Compute extends Mac’s privacy and security to the cloud for even greater intelligence. When using Private Cloud Compute, user data is never stored or shared with Apple; it is only used to complete the request.
macOS Sequoia: An Unmatched Experience
macOS Sequoia enhances the new Mac Studio with incredible features, such as iPhone Mirroring, which allows users to wirelessly interact with their iPhone, including its apps and notifications, directly on their Mac.3 Professionals can now move files, photos, and videos between their iPhone and Mac as easily as they drag and drop between apps on their Mac. Window Tiling lets users organize information with window arrangements that best suit their needs. The new Passwords app provides easy access to passwords, passkeys, and other credentials, all stored in one place. Additionally, users can apply stunning built-in backgrounds to their video calls, choosing from a wide range of system wallpapers and colors, or even uploading their own photos.
Safari, the world’s fastest browser,4 now displays relevant website information in Highlights, summarizes articles in the redesigned Reader, keeps videos front and center with the new Video Viewer, and helps users hide distractions with Distraction Control. Gaming is even more immersive thanks to features like personalized Spatial Audio and an improved Game Mode, along with a fantastic selection of titles, including Cyberpunk 2077: Ultimate Edition by CD PROJEKT RED, Assassin’s Creed Shadows, and many more.
Next month, macOS Sequoia 15.4 will make setting up the new Mac Studio with an iPhone easier than ever.5 By simply bringing their iPhone close to the Mac, users will be able to quickly and seamlessly sign in to their Apple Account to transfer their files, photos, messages, passwords, and more to their new Mac Studio.
A Perfect Studio
The Mac Studio, together with the Studio Display monitor, gives creative users the opportunity to design the studio they’ve always dreamed of. The Studio Display is the perfect complement to the Mac Studio, featuring a spacious 27-inch 5K Retina display, a 12MP Center Stage camera, three studio-quality microphones, and a six-speaker system with Spatial Audio. For users working in HDR, the Pro Display XDR offers a 32-inch 6K Retina display with up to 1,600 nits of peak brightness (HDR). Customers can also add matching Magic accessories, such as the Magic Keyboard with Touch ID, the Magic Trackpad, and the Magic Mouse, which perfectly complement the Mac Studio and Studio Display with their sleek designs.
The Mac Studio is designed to perfectly complement the expansive 27-inch 5K Retina display of the Studio Display, creating the ideal workspace.
Better for the Environment
The new Mac Studio is designed with the environment in mind. As part of the Apple 2030 plan—Apple’s ambitious goal to become carbon neutral across all its operations by the end of this decade—the company is transitioning to renewable energy in its manufacturing process. Apple is also investing in solar and wind energy projects worldwide, considering the energy used to charge all Apple products, including the Mac Studio. Today, all Apple facilities, including Apple Intelligence data centers, run on 100% renewable energy.
To achieve the Apple 2030 plan, the company is designing products with more recycled and renewable materials, further reducing its carbon footprint. The Mac Studio contains over 30% recycled content overall, featuring 100% recycled aluminum in its enclosure and 100% recycled rare earth elements in all its magnets. The Mac Studio consumes significantly less energy and materials than desktop computers in its class and is free of mercury, brominated flame retardants, and PVC. Its packaging is made entirely from fiber, bringing Apple closer to its goal of eliminating plastic from packaging by the end of 2025.
Pricing and Availability
Customers in the United States can pre-order the new Mac Studio starting today at apple.com/store and through the Apple Store app in 28 countries and regions, including the United States. It will begin shipping to customers and will be available at Apple Stores and authorized Apple resellers starting Wednesday, March 12. To check availability in your country, visit apple.com/co.
The starting price for the Mac Studio is $1,999 (USD) and $1,799 (USD) for education. Additional configure-to-order options can be found at apple.com/store. .
For more information about Studio Display, Pro Display XDR, and Magic accessories, visit apple.com/shop/buy-mac
Apple Intelligence is available on all Mac models with an M1 chip or later in English varieties for Australia, Canada, Ireland, New Zealand, South Africa, the United Kingdom, and the United States. In April, it will expand to more languages, including Spanish, French, German, Italian, Portuguese (Brazil), Japanese, Korean, Simplified Chinese, and English (India, Singapore). Additional languages, such as Vietnamese, will be added throughout the year. Some features, apps, and services may not be available in all regions or languages.
With Apple Trade In, customers in the United States can trade in their current computer and receive credit toward a new Mac. Customers can check their device’s trade-in value by visiting apple.com/shop/trade-in
For customers in the United States, AppleCare+ for Mac provides an unmatched level of service and support. It includes unlimited incidents of accidental damage protection, battery repair coverage, and 24/7 support from the people who know Mac best.
Customers who purchase directly from Apple Retail gain access to Personalized Setup. In these online sessions, a Specialist can assist with setup or other features to help them make the most of their new device. Customers can also learn how to use their new device in a Today at Apple session at their nearest Apple Store.
U.S. customers who purchase from Apple using the Apple Card can make monthly payments with 0% APR when choosing the Apple Card Monthly Installments option and receive 3% Daily Cash back upfront. For more information, including eligibility, exclusions, and Apple Card terms, visit apple.com/apple-card/monthly-installments.
The world’s most popular laptop offers more value than ever, with increased performance, up to 18 hours of battery life, a 12MP Center Stage camera, improved external display support, all in the same incredibly thin and lightweight design.
CUPERTINO, CALIFORNIA — Apple today announced the new MacBook Air,, which delivers the blazing-fast performance of the M4 chip, up to 18 hours of battery life, a new 12MP Center Stage camera, and a lower starting price. It also supports up to two external displays in addition to the built-in screen and comes with 16GB of unified memory as standard, along with the incredible capabilities of macOS Sequoia with Apple Intelligence. All of this is packed into the same incredibly thin and lightweight design, built to last. Additionally, the new MacBook Air debuts a completely new color: Sky Blue. This light metallic blue finish joins Midnight, Starlight, and Silver, creating the most stunning MacBook Air color lineup ever.
And now, with a starting price of just $999 (USD) and an education pricing of $899 (USD), the MacBook Air offers incredible value for students, business professionals, and anyone looking for the perfect combination of performance, portability, design, and durability. Available in 13-inch and 15-inch sizes, the new MacBook Air is available for pre-order in the U.S. starting today and will be available in stores on Wednesday, March 12. To check availability in your country, visit apple.com/co.
“The MacBook Air is by far the world’s most popular laptop. And today, there are even more reasons to choose it, including a major performance leap with the M4 chip, a new Center Stage camera, and a stunning new Sky Blue color,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With its thin, light, and fanless design, all-day battery life, and the amazing capabilities of macOS Sequoia with Apple Intelligence, the MacBook Air is in a league of its own. And now, with a new lower starting price of $999 (USD), the MacBook Air delivers more value to customers than ever before. It’s the perfect time to upgrade or experience Mac for the first time.”
Thanks to its incredible thin, lightweight, and fanless design, the MacBook Air can be used anywhere for work, study, entertainment, or unleashing creativity.
A Completely New Shade: Introducing Sky Blue
A new color joins the MacBook Air lineup—Sky Blue. This incredible light metallic blue creates a dynamic gradient when light reflects off its surface. It joins Midnight, Starlight, and Silver to complete the most vibrant MacBook Air color range ever. All color options, including Sky Blue, come with a matching MagSafe charging cable.
The MacBook Air with the M4 chip is available in a stunning new Sky Blue color.
M4: Performance Reaches the Next Level
With the M4 chip in the MacBook Air, everything is faster and smoother, from everyday tasks like working across multiple apps to more demanding workloads like photo and video editing. The M4 chip features a powerful 10-core CPU, up to a 10-core GPU, and support for up to 32 GB of unified memory. That’s why the new MacBook Air is up to twice as fast as the model with the M1 chip.¹ Compared to the fastest Intel-based MacBook Air, the M4 chip model delivers up to 23 times faster performance.¹
With a battery life of up to 18 hours, those upgrading from an Intel-based model will enjoy up to six more hours of battery life to do it all on a single charge.¹ The powerful Neural Engine in the M4 chip, which accelerates AI-driven tasks, is also up to three times faster than in the MacBook Air with the M1 chip, significantly boosting speed for tasks like automatically optimizing images and removing background noise in videos.
The M4 chip in the MacBook Air boosts performance for enjoying demanding games like Civilization VII.
The MacBook Air with the M4 chip delivers a new level of performance:
Spreadsheet calculations in Microsoft Excel are up to 4.7 times faster than on the fastest Intel-based MacBook Air and up to 1.6 times faster than on the 13-inch MacBook Air with the M1 chip.¹
Video editing in iMovie is up to 8 times faster than on the fastest Intel-based MacBook Air and up to twice as fast as on the 13-inch MacBook Air with the M1 chip.²
Photo editing in Adobe Photoshop is up to 3.6 times faster than on the fastest Intel-based MacBook Air and up to twice as fast as on the 13-inch MacBook Air with the M1 chip.¹
Web browsing is up to 60% faster compared to a PC laptop with an Intel Core Ultra 7 processor, and performance in more demanding tasks is up to twice as fast.¹
Designed for Apple Intelligence
Since MacBook Air was built for Apple Intelligence, it has new capabilities that make it even more useful and powerful. Users can discover new ways to express themselves visually with Image Playground, create the perfect emojis with Genmoji, and make their texts even more dynamic with Writing Tools.
Thanks to its new enhancements, Siri allows users to seamlessly switch between text and voice to speed up their daily tasks and can answer thousands of questions about Mac features and settings with step-by-step instructions on how to do things on Mac.
Since ChatGPT is seamlessly integrated into Writing Tools and Siri, users can choose to access its full knowledge and complete their tasks more quickly and easily. Users can access ChatGPT for free without needing to create an account, and with built-in privacy protections, IP addresses will be hidden, and OpenAI will not store requests. Additionally, they can choose to enable ChatGPT integration, as well as control when to use it and what information to share.
A Camera That’s Always Ready
With the new 12MP Center Stage camera, MacBook Air users will look better than ever—whether at home, school, or work. The Center Stage feature keeps users centered in the frame as they move, making it perfect for FaceTime calls with friends and family or joining an important meeting. It also supports Desk View, which simultaneously shows the user and an overhead view of their workspace—making video calls more natural for those sharing their latest project.
Image Playground, powered by Apple Intelligence, makes it easy to create unique and fun images with various concepts, such as themes, outfits, accessories, and locations.
Apple Intelligence, designed to protect users’ privacy at all times, uses on-device processing, meaning that many of the models that power Apple Intelligence run entirely on the device. To handle requests that require access to larger models, Private Cloud Compute extends Mac’s privacy and security to the cloud for even greater intelligence. When using Private Cloud Compute, user data is never stored or shared with Apple; it is only used to complete the request.
A Camera That’s Always Ready Thanks to the new 12MP Center Stage camera with improved video quality, MacBook Air users will look better than ever—whether at home, school, or work. The Center Stage feature keeps users perfectly framed as they move, making it ideal for connecting with friends and family via FaceTime or joining an important meeting. It also supports Desk View, which simultaneously shows the user and an overhead view of their desk, making video calls feel even more natural for those who want to share their latest project or present a prototype at work.
Desk View simultaneously shows the user and a top-down view of their desk, making video calls even more natural for those who want to share their latest project or present a prototype at work.
Enhanced Monitor Compatibility The MacBook Air can easily connect to external monitors, allowing for seamless content viewing and interaction. This practical option benefits everyone from business professionals managing multiple windows in an office to students working across various apps to complete a major project. For users who need to expand their workspace, the MacBook Air now supports up to two external 6K monitors in addition to its built-in Liquid Retina display.
The MacBook Air with the M4 chip allows users to connect up to two external monitors in addition to the built-in display, making it perfect for business users or anyone who needs more screens to multitask across different apps.
Everything Users Love
More and more people are choosing the MacBook Air over any other laptop. In addition to new features, the MacBook Air with the M4 chip includes all the functionalities and capabilities that have made it so popular, such as:
Reliability and Durability: The 13-inch and 15-inch MacBook Air feature a sturdy aluminum unibody design built to last. Both models are just over a centimeter thick, making them perfect for users to work, play, and create anywhere. The 13-inch model offers ultimate portability to take it anywhere, while the 15-inch model provides even more space for multitasking.
Touch ID and Magic Keyboard: With the advanced security of Touch ID, users can unlock their MacBook Air, make online purchases with Apple Pay, and securely download apps with ease. The comfortable and quiet backlit Magic Keyboard features standard-height function keys.
Spectacular Display: The MacBook Air boasts a stunning 13.6-inch or 15.3-inch Liquid Retina display with up to 500 nits of brightness, support for 1 billion colors, and up to twice the resolution of a comparable PC laptop. Content appears incredibly detailed, and text is ultra-sharp.
Versatile Connectivity: The MacBook Air with the M4 chip offers fast Wi-Fi 6E and Bluetooth 5.3 connections. It also includes a MagSafe charging port and two Thunderbolt ports for connecting accessories like external storage and security keys, along with a 3.5mm headphone jack.
Microphones and Speakers: Users will also be heard clearly thanks to a three-microphone system with enhanced voice clarity for audio and video calls. And with a surround sound system supporting Spatial Audio and Dolby Atmos, they can enjoy an immersive, three-dimensional experience when listening to music or watching movies.
The MacBook Air comes in two super-portable sizes: a 13-inch model and a 15-inch model.
An Unmatched Experience: macOS Sequoia
macOS Sequoia enhances the new MacBook Air with incredible features, such as iPhone Mirroring, which allows users to wirelessly interact with their iPhone, as well as its apps and notifications, directly on their Mac.3 Safari, the world’s fastest browser,4 now displays relevant website information in Highlighted Notes, summarizes articles in the redesigned Reader, keeps videos centered with a new Video Viewer, and lets users hide distracting elements with Distraction Control.
Gaming is even more immersive thanks to features like personalized Spatial Audio and an improved Game Mode, along with a great selection of amazing titles such as Civilization VII, Wuthering Waves, and many more.
Window Tiling enables users to organize information with window layouts that best suit their needs. The new Passwords app provides easy access to passwords, passkeys, and other credentials, all stored in one place.
Additionally, users can apply new, stunning built-in backgrounds to their video calls in a wide range of colors or upload their own photos.
Next month, macOS Sequoia 15.4 will make setting up the new MacBook Air with an iPhone easier than ever. By simply bringing their iPhone close to their Mac, users will be able to quickly and seamlessly sign in to their Apple Account to transfer their files, photos, messages, passwords, and much more to their new MacBook Air.5
Better for the Environment
The MacBook Air is designed with the environment in mind. As part of the Apple 2030 plan—Apple’s ambitious goal to be carbon neutral across all its operations by the end of this decade—the company is transitioning to renewable energy in its manufacturing process. Apple is also investing in solar and wind energy projects worldwide, considering the energy used to charge all Apple products, including the MacBook Air. Today, all Apple facilities, including Apple Intelligence data centers, run on 100% renewable energy.
To achieve the Apple 2030 plan, the company is designing products with more recycled and renewable materials, further reducing its carbon footprint. The MacBook Air is made with over 55% recycled content—the highest percentage of any Apple product. This includes 100% recycled aluminum in the enclosure and 100% recycled rare earth elements in all magnets. The battery contains 100% recycled cobalt, and for the first time in a Mac, over 95% recycled lithium. The MacBook Air meets Apple’s strict energy efficiency standards and is free of mercury, brominated flame retardants, and PVC. Its packaging is made entirely from fiber, bringing Apple closer to its goal of eliminating plastic from packaging by the end of 2025.
Better for the Environment
The MacBook Air is designed with the environment in mind. As part of the Apple 2030 plan—Apple’s ambitious goal to be carbon neutral across all its operations by the end of this decade—the company is transitioning to renewable energy in its manufacturing process. Apple is also investing in solar and wind energy projects worldwide, considering the energy used to charge all Apple products, including the MacBook Air. Today, all Apple facilities, including Apple Intelligence data centers, run on 100% renewable energy.
To achieve the Apple 2030 plan, the company is designing products with more recycled and renewable materials, further reducing its carbon footprint. The MacBook Air is made with over 55% recycled content—the highest percentage of any Apple product. This includes 100% recycled aluminum in the enclosure and 100% recycled rare earth elements in all magnets. The battery contains 100% recycled cobalt, and for the first time in a Mac, over 95% recycled lithium. The MacBook Air meets Apple’s strict energy efficiency standards and is free of mercury, brominated flame retardants, and PVC. Its packaging is made entirely from fiber, bringing Apple closer to its goal of eliminating plastic from packaging by the end of 2025.
Pricing and Availability Customers in the United States can pre-order the new MacBook Air with the M4 chip starting today at apple.com/store and in the Apple Store app in 28 countries and regions, including the U.S. It will begin shipping to customers and will be available at Apple Stores and Apple Authorized Resellers starting Wednesday, March 12. To check availability in your country, visit apple.com/co.
The starting price for the 13-inch MacBook Air with the M4 chip is $999 (USD) and $899 (USD) for education; the starting price for the 15-inch MacBook Air with the M4 chip is $1,199 (USD) and $1,099 (USD) for education. Both models are available in Sky Blue, Midnight, Starlight, and Silver.
Additional technical specifications, built-to-order configuration options, and accessories can be found at apple.com/co/mac.
Apple Intelligence is available on all Mac models with an M1 chip and later, in English varieties for Australia, Canada, Ireland, New Zealand, South Africa, the United Kingdom, and the United States. In April, it will be available in more languages, including Spanish, French, German, Italian, Portuguese (Brazil), Japanese, Korean, Simplified Chinese, and English (India, Singapore). Additional languages, such as Vietnamese, will be added throughout the year. Some features, apps, and services may not be available in all regions or languages.
With Apple Trade In, customers in the United States can trade in their current computer and receive credit toward a new Mac. For more information, customers can visit apple.com/shop/trade-in.
For customers in the United States, AppleCare+ for Mac provides an unmatched level of service and support. It includes unlimited incidents of accidental damage, battery repair coverage, and 24/7 support from the people who know Mac best.
Customers who purchase directly from Apple Retail gain access to Personalized Setup. In these online sessions, a Specialist can assist them with setup or other features to help them make the most of their new device. Customers can also learn how to use their new device in a Today at Apple session at their nearest Apple Store.
Customers in the United States who purchase from Apple using the Apple Card can make monthly payments with 0% APR if they choose the Apple Card Monthly Installments option and receive 3% Daily Cash back upfront. For more information, including eligibility, exclusions, and Apple Card terms, visit apple.com/apple-card/monthly-installments.
