Apple introduces M4 Pro and M4 Max

M4 Pro and M4 Max join M4 to form the most advanced family of chips ever built for a personal computer

CUPERTINO, CALIFORNIA Apple today announced M4 Pro and M4 Max, two new chips that — along with M4 — bring far more power-efficient performance and advanced capabilities to the Mac. All three chips are built using industry-leading, second-generation 3-nanometer technology, which improves performance and power efficiency. The CPUs across the M4 family feature the world’s fastest CPU core, delivering the industry’s best single-threaded performance, and dramatically faster multithreaded performance.¹ The GPUs build on the breakthrough graphics architecture introduced in the previous generation, with faster cores and a 2x faster ray-tracing engine. M4 Pro and M4 Max enable Thunderbolt 5 for the Mac for the first time, and unified memory bandwidth is greatly increased — up to 75 percent. Combined with a Neural Engine that’s up to 2x faster than the previous generation and enhanced machine learning (ML) accelerators in the CPUs, the M4 family of chips brings incredible performance for pro and AI workloads. And they deliver blazing performance for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy.

“Apple silicon has taken the Mac to unprecedented heights, and the rapid pace of innovation continues with M4 Pro and M4 Max,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies. “With the world’s fastest CPU core, immensely more powerful GPUs, and the fastest Neural Engine ever, the power-efficient performance and capabilities of the M4 family extend its lead as the most advanced lineup of chips in the industry.”

M4: Phenomenal Performance and New Capabilities

For entrepreneurs, students, creators, and more, the phenomenal performance of M4 comes to Mac for the first time. M4 features an up to 10-core CPU, with four performance cores and up to six efficiency cores. It’s up to 1.8x faster than M1, so multitasking across apps like Safari and Excel is lightning fast. A 10-core GPU provides incredible graphics performance, up to 2x faster than M1, making everything from editing photos to AAA gameplay exceptionally fast and smooth. And the faster 16-core Neural Engine is great for Apple Intelligence features like Writing Tools and other AI workloads.

• A graphic shows the M4 chip’s 10-core CPU, with four performance cores and six efficiency cores.
• A graphic shows the M4 chip’s 10-core GPU.

M4 supports up to 32GB of unified memory and has higher memory bandwidth of 120GB/s. The display engine of the M4 family is enhanced to support two external displays in addition to a built-in display. And M4 now supports up to four Thunderbolt 4 ports, providing fast data transfer speeds and even more flexibility across peripherals.

M4 Pro: Far More Powerful and Capable than Any AI PC Chip

M4 Pro takes the advanced technologies debuted in M4 and scales them up for researchers, developers, engineers, creative pros, and other users with more demanding workflows. M4 Pro features an up to 14-core CPU consisting of up to 10 performance cores and four efficiency cores. It’s up to 1.9x faster than the CPU of M1 Pro, and up to 2.1x faster than the latest AI PC chip.² The GPU features up to 20 cores for graphics performance that is 2x that of M4, and up to 2.4x faster than the latest AI PC chip.² This huge boost in performance makes building and testing apps across multiple simulators in Xcode quicker than ever. And with the improved hardware-accelerated ray-tracing engine in the M4 family GPU, games like Control look more compelling, and pro 3D renderers can produce stunning imagery in even less time.

• A graphic shows the M4 Pro chip’s 14-core CPU, with 10 performance cores and four efficiency cores.
• A graphic shows the 20-core GPU of M4 Pro.

M4 Pro supports up to 64GB of fast unified memory and 273GB/s of memory bandwidth, which is a massive 75 percent increase over M3 Pro and 2x the bandwidth of any AI PC chip.³ This, combined with the faster Neural Engine of the M4 family, means on-device Apple Intelligence models run at blazing speed. M4 Pro also supports Thunderbolt 5 on Mac, delivering up to 120Gb/s data transfer speeds, which more than doubles the throughput of Thunderbolt 4. For professionals working on larger file sizes across AI, video, code bases, and more, M4 Pro offers stunning performance and Apple silicon’s legendary power efficiency.

M4 Max: The Most Powerful Chip for a Pro Laptop

M4 Max is the ultimate choice for data scientists, 3D artists, and composers who push pro workflows to the limit. It has an up to 16-core CPU, with up to 12 performance cores and four efficiency cores. It’s up to 2.2x faster than the CPU in M1 Max and up to 2.5x faster than the latest AI PC chip.² The GPU has up to 40 cores for performance that is up to 1.9x faster than M1 Max and up to an astounding 4x faster than the latest AI PC chip.² So heavy workloads like de-noising raw video footage in DaVinci Resolve Studio can now run in real time.

• A graphic shows the M4 Max chip’s 16-core CPU, with 12 performance cores and four efficiency cores.
• A graphic shows the 40-core GPU of M4 Max.

M4 Max supports up to 128GB of fast unified memory and up to 546GB/s of memory bandwidth, which is 4x the bandwidth of the latest AI PC chip.³ This allows developers to easily interact with large language models that have nearly 200 billion parameters. The enhanced Media Engine of M4 Max includes two video encode engines and two ProRes accelerators, making it the ultimate choice for video professionals. And like M4 Pro, M4 Max also supports Thunderbolt 5 with up to 120Gb/s data transfer capability. M4 Max rips through the most challenging pro workloads and, thanks to the energy efficiency of Apple silicon, delivers exceptional battery life in a laptop.

Apple Silicon Powers Apple Intelligence

M4, M4 Pro, and M4 Max are built for Apple Intelligence.⁴ Ushering in a new era for the Mac, Apple Intelligence brings personal intelligence to the personal computer. Combining powerful generative models with industry-first privacy protections, Apple Intelligence harnesses the power of Apple silicon and the Neural Engine to unlock new ways for users to work, communicate, and express themselves on Mac. It is available in U.S. English with macOS Sequoia 15.1. With systemwide Writing Tools, users can refine their words by rewriting, proofreading, and summarizing text nearly everywhere they write. With the newly redesigned Siri, users can move fluidly between spoken and typed requests to accelerate tasks throughout their day, and Siri can answer thousands of questions about Mac and other Apple products. New Apple Intelligence features will be available in December, with additional capabilities rolling out in the coming months. Image Playground gives users a new way to create fun original images, and Genmoji allows them to create custom emoji in seconds. Siri will become even more capable, with the ability to take actions across the system and draw on a user’s personal context to deliver intelligence that is tailored to them. In December, ChatGPT will be integrated into Siri and Writing Tools, allowing users to access its expertise without needing to jump between tools.

Apple Intelligence does all this while protecting users’ privacy at every step. At its core is on-device processing, and for more complex tasks, Private Cloud Compute gives users access to Apple’s even larger, server-based models and offers groundbreaking protections for personal information. In addition, users can access ChatGPT for free without creating an account, and privacy protections are built in — their IP addresses are obscured and OpenAI won’t store requests. For those who choose to connect their account, OpenAI’s data-use policies apply.

Better for the Environment

The power-efficient performance of M4, M4 Pro, and M4 Max helps the all-new MacBook Pro lineup meet Apple’s high standards for energy efficiency and deliver up to 24 hours of battery life.⁵ This results in less time needing to be plugged in and less energy consumed over its lifetime. And for desktop systems like iMac and Mac mini, the energy efficiency of Apple silicon also reduces the total amount of energy used. Today, Apple is carbon neutral for global corporate operations and, as part of its ambitious Apple 2030 goal, plans to be carbon neutral across its entire carbon footprint by the end of this decade.

El 4 de septiembre se lanzará NFL Retro Bowl ’26 exclusivamente en Apple Arcade.

Apple Arcade invita a los jugadores a la patada inicial de la nueva temporada de la NFL con este juego de fútbol americano de estilo retro. NFL Retro Bowl ’26 se lanzará exclusivamente en Apple Arcade y estrenará un emocionante nuevo modo de juego, NFL Retro Bowl Championship Leaderboard, que permitirá que los jugadores compitan y representen a sus equipos favoritos en partidos semanales que coincidirán con las fechas reales de la liga oficial. También se suman al servicio Jeopardy! Daily, con pistas y preguntas exclusivas creadas por los guionistas del concurso y My Talking Tom Friends+, el popular juego de mascota virtual. Estos juegos estarán disponibles el 4 de septiembre.

El 18 de septiembre, una mágica y nueva aventura comenzará en Hello Kitty Island Adventure. Los jugadores serán transportados a Wheatflour Wonderland, un maravilloso mundo con campos de trigo ondulante, castillos de cristal de colores y ruinas misteriosas. Allí, encontrarán un nuevo personaje, Cogimyun, que les encomendará la importante misión de ingresar a la antigua fortaleza y descubrir un gran tesoro. Esta emocionante actualización se incluirá para todas las suscripciones de Apple Arcade sin costo adicional.

Hello Kitty Island Adventure de Sunblink y Sanrio.

Estas novedosas adiciones expanden aún más el catálogo de Apple Arcade con más de 200 divertidos juegos, todos ellos sin anuncios ni compras dentro de la app.

NFL Retro Bowl ’26 de New Star Games
Disponible sólo en Apple Arcade, el juego con licencia de la NFL y la NFLPA cuenta con equipos auténticos y jugadores de la NFL estilizados con el glorioso estilo retro del juego. Este año, NFL Retro Bowl ’26 incorpora un increíble nuevo modo de juego, NFL Retro Bowl Championship Leaderboard, que ofrece a los jugadores una experiencia más realista de la acción de la NFL y la oportunidad de celebrar las victorias. Los usuarios elegirán a sus equipos favoritos y competirán unos con otros en partidos semanales que coincidirán con las fechas de la liga oficial 2025 de la NFL. Usarán equipos y jugadores reales, y obtendrán puntos para mejorar la clasificación de su equipo en una combinación única de fútbol arcade y el realismo de la NFL.

NFL Retro Bowl ’26 de New Star Games.

Jeopardy! Daily de Frosty Pop Games
Jeopardy! Daily trae la esencia del afamado programa televisivo de concursos a Apple Arcade. El juego ofrece pistas exclusivas creadas por los guionistas del concurso, y los jugadores pueden escribir sus respuestas (en forma de preguntas) con el teclado de su dispositivo móvil. Además, los jugadores podrán experimentar nuevos paneles diarios, poner a prueba sus conocimientos con nuevos modos, participar en torneos semanales y escalar en las tablas de clasificación de todo el mundo para convertirse en campeones de Jeopardy!

Jeopardy! Daily de Frosty Pop Games

My Talking Tom Friends+ de Outfit7
My Talking Tom Friends+ invita a los jugadores a entrar a un mundo de diversión sin fin. Esta experiencia interactiva de simulación reúne a todos los personajes de Talking Tom & Friends: Tom, Angela, Hank, Ginger, Ben y Becca, en un mundo dinámico. Los usuarios pueden acceder a minijuegos, cuidar a sus mascotas y explorar los coloridos entornos.

My Talking Tom Friends+ de Outfit7.

En conjunto con los lanzamientos de nuevos juegos, los usuarios de Apple Arcade pueden seguir disfrutando de sus juegos favoritos en el servicio con actualizaciones regulares, incluyendo los juegos Disney Dreamlight Valley Arcade Edition, Mini Motorways y Snake.io+.

• Disney Dreamlight Valley Arcade Edition de Gameloft: El 20 de agosto se agregará un nuevo reino a Dreamlight Valley inspirado en la película IntensaMente de Disney y Pixar. Los jugadores tendrán que trabajar en el Cuartel Central junto a Alegría y Tristeza.

• Mini Motorways de Dinosaur Polo Club: El 26 de agosto, el aclamado juego de estrategia y simulación estrenará el Modo Creativo, ofreciendo a los jugadores mayor libertad para rediseñar sus mapas favoritos, cambiar los colores, eliminar edificios y diseñar una ciudad donde todo sea tal y como ellos quieran.

• Snake.io+ de Kooapps: El 27 de agosto, se agregará una nueva e intrigante colaboración con el exitoso juego Among Us en Snake.io+, que incluirá cuatro nuevos diseños exclusivos para los equipos: Funguy, Excavation, Wrecked y Shark.

Disney Dreamlight Valley Arcade Edition de Gameloft.

Katamari Damacy Rolling LIVE, WHAT THE CAR?, Sonic Dream Team, It’s Literally Just Mowing+ y más.

Precio y disponibilidad

Apple Arcade está disponible por $29.900 (COP) al mes con un mes de prueba gratis. Los clientes que compren un nuevo iPhone, iPad, Mac o Apple TV obtienen tres meses de Apple Arcade gratis.1
Apple Arcade es parte de los planes mensuales de Apple One: Individual ($45.900 COP), Familiar ($59.900 COP) y Premium ($83.900 COP) e incluye un mes de prueba gratis.2
Los títulos Apple Arcade Originals están disponibles para jugar en el iPhone, iPad, Mac, Apple TV y Apple Vision Pro. Los juegos de la categoría Grandes del App Store están disponibles en el iPhone, iPad y Apple Vision Pro.
La suscripción a Apple Arcade permite que hasta seis personas por familia tengan acceso ilimitado a todos los juegos del catálogo.
La disponibilidad de los más de 200 títulos en los distintos dispositivos varía según la compatibilidad del hardware y el software. Puede que no todo el contenido esté disponible en todas las áreas.

Apple has officially unveiled iOS 19 and macOS 16, the latest versions of its mobile and desktop operating systems, marking a new milestone in device convergence and the integration of artificial intelligence across the brand’s ecosystem. The updates, currently in developer beta, aim to redefine the user experience with performance improvements, new productivity-focused features, and a renewed emphasis on privacy, accessibility, and contextual intelligence.

iOS 19 introduces a number of innovations designed to make the iPhone an even more versatile tool. Among the most notable is Apple Intelligence, a generative AI layer that enables smarter auto-replies, image editing via voice commands, and automatic text summarization in apps like Mail and Messages. The new version also includes enhancements in home screen customization, interactive widgets, and a completely redesigned Control Center that is more intuitive and customizable.

macOS 16 (officially named “Sequoia,” continuing Apple’s tradition of naming systems after iconic California landmarks) delivers a smoother and more powerful experience for Mac users, with a clear focus on professional productivity. One of the most striking features is the ability to use an iPhone as a wireless extended display, without the need for cables or complicated setup. Additionally, Stage Manager has been improved to allow window grouping into floating sets with more visual and hierarchical control.

Both operating systems share key advancements in artificial intelligence. Apple has integrated its own generative AI model directly into devices, ensuring that much of the processing occurs locally—greatly enhancing user security and privacy. A collaboration with OpenAI was also announced, integrating ChatGPT capabilities into Siri and other system apps, representing a major shift in how users interact with their devices.

In terms of accessibility, iOS 19 and macOS 16 expand their offerings with more precise voice control options, real-time on-screen translation for calls and video calls, and improvements to the VoiceOver screen reader, which now recognizes image content more accurately and fluidly. These updates reinforce Apple’s commitment to an inclusive and personalized experience for all users.

Another highly discussed feature is the introduction of Smart Focus Mode, which dynamically adjusts notifications, interface layout, and app behavior based on user activity, location, and time of day. This feature, available on both iOS and macOS, aims to reduce distractions and boost concentration through contextual automation.

In terms of security, macOS 16 adds new hardware and firmware-level protections for Apple Silicon chips, as well as enhancements to Gatekeeper and XProtect, which now offer real-time analysis of apps downloaded outside the App Store. Meanwhile, iOS 19 strengthens third-party data isolation, allowing for temporary and auditable permissions for sensors, contacts, and location.

Apple has also improved device interoperability. Handoff, AirDrop, and Universal Clipboard are now faster and more reliable, with reduced latency and improved stability even in congested networks. Device syncing has been optimized with a new connection protocol between iCloud and local Wi-Fi, reducing power consumption and speeding up transfers.

For multimedia, iOS 19 debuts a more advanced video editor within the Photos app, bringing tools previously limited to professional software. The Music app now includes AI-generated playlists based on the user’s mood, weather, and location. On macOS 16, the Podcasts app introduces automatic transcriptions and per-episode summaries.

Both iOS 19 and macOS 16 will be available to the general public starting in October, with a public beta scheduled for late August. Apple has reiterated that most AI features will be limited to devices with A17 chips or newer, and Macs running on M1 or later processors. This reflects the company’s ongoing commitment to combining high-performance hardware with cutting-edge software to maintain its leadership in the tech industry.

With these new releases, Apple is not just updating its operating systems—it’s redefining its vision for the digital future, where artificial intelligence, privacy, and user experience coexist in harmony. The arrival of iOS 19 and macOS 16 marks a new chapter in the evolution of the Apple ecosystem, where every device becomes a smarter, more intuitive, and more secure extension of the user.

The Apple Store online and Apple Store app launch in the Kingdom of Saudi Arabia, introducing support directly from Apple in Arabic for the very first time.

RIYADH, SAUDI ARABIA Apple today announced the expansion of Apple Retail into the Kingdom of Saudi Arabia with the launch of the Apple Store online and Apple Store app, introducing support directly from Apple in Arabic for the very first time. The arrival of the online store marks a new era for customers in Saudi Arabia, who will be able to shop Apple’s full range of products with exceptional service delivered by Apple’s talented, dedicated team members.

“We are thrilled to bring the Apple Store online and the Apple Store app to Saudi Arabia, offering customers a new way to explore and shop Apple’s extraordinary lineup of products and services,” said Deirdre O’Brien, Apple’s senior vice president of Retail and People. “Our customers in Saudi Arabia are passionate about the things they can do with technology, and our teams can’t wait to connect with customers and help them discover how Apple innovations can meaningfully enrich their daily lives.”

The Most Personalized Shopping Experience

The Apple Store online is the best place for customers in Saudi Arabia to discover and shop Apple’s full lineup of products. With the Apple Store app, customers can enjoy a personalized shopping experience with recommendations tailored to the Apple products they already own. Additionally, customers can compare different models, access their saved items, and easily track their orders.

The Apple Store online and Apple Store app offer the most personalized experience for customers to shop iPhone. The iPhone 16 lineup is built from the ground up for Apple Intelligence, unlocking exciting new capabilities that make iPhone even more helpful and powerful, all while taking an extraordinary step forward for privacy.¹

Apple offers configure-to-order options for Mac customers, allowing them to select and customize the device to their specific requirements, including chip memory and storage. Customers can also personalize their Apple Watch case and band combination to create a unique look.

For the first time ever, free engraving is available in Arabic and English on apple.com/sa-en/store. Customers can personalize their AirPods, Apple Pencil, AirTag, and more with text, emoji, and numbers in dual language.

Free engraving is available in English and Arabic for the first time, allowing customers to personalize items like their AirPods in dual language.

Apple’s Retail Services

Apple’s incredible retail services make it easier than ever for customers in Saudi Arabia to discover and shop Apple technology.

Personalized shopping support via chat and phone helps customers to find the best product that suits their needs. After receiving their order, customers can also connect with an Apple team member online to get help with Personal Setup, switching to iOS with easy and safe data migration, as well as cellular activation.

To support flexible shopping, the Apple Store online will offer an affordability option through Tamara. With Buy Now Pay Later, customers can shop their favorite lineups and pay in four-month installments at 0 percent interest.

The Apple Trade In program allows customers in Saudi Arabia to trade in their current device and receive credit toward a new one. If their device is not eligible for a credit, Apple will recycle it for free, diverting electronic waste from landfills and saving precious materials.

With AppleCare+, customers can receive one-stop service and support from Apple experts available on iPhone, Mac, iPad, and Apple Watch. AppleCare+ provides customers with two years of priority support and service, priority access to experts, and protection for their devices.

Through the Apple Education Store, higher education students, their parents, and teachers and staff at all levels can exclusively save on a Mac or iPad with Apple education pricing. And until September 30, eligible customers can take advantage of a special back-to-school offer that includes AirPods or an accessory of their choice when they buy an eligible Mac or iPad.

Apple announced its plans to begin opening the first of several flagship Apple Store locations in Saudi Arabia starting in 2026. As part of this expansion, Apple is in the initial stages of planning an iconic retail store coming to Diriyah, a UNESCO World Heritage site. Apple’s retail expansion builds on its existing investments and activities in the country. This includes the region’s first Apple Developer Academy, which opened in Riyadh in 2021 in partnership with the Government of the Kingdom of Saudi Arabia, Tuwaiq Academy, and Princess Nourah bint Abdulrahman University.

For all of the latest information and to learn more about Apple’s products and services, visit apple.com/sa-en/store.

Worms Across Worlds, Let’s Go Mightycat!, and Everybody Shogi also join the service

On August 7, Apple Arcade is adding four exclusive games to its diverse catalog of more than 200 fun games for players to enjoy, all free from ads and in-app purchases. Players can dive into Play-Doh World, where they’ll craft unique Play-Doh characters that come to life; Worms Across Worlds, an exciting addition to the long-running, cult-favorite Worms franchise; Let’s Go Mightycat!, a whimsical 3D puzzler; and Everybody Shogi, a vibrant strategy game based on the traditional Japanese board game.

Play-Doh World by Scary Beasties
Play-Doh brings its magic to the digital space with Play-Doh World, allowing players to craft their own characters and watch them spring to life. From inventing wild zoo animals to styling outrageous salon hairdos, every corner of this colorful universe responds to the player’s creative whim. With dozens of interactive zones, collectible special Play-Doh, and regular content updates, Play-Doh World offers creative activities and open-ended, imagination-led play — all in a safe, ad-free environment.

Pause playback of video: Play-Doh World by Scary Beasties

Worms Across Worlds by Team17 and Behaviour Interactive
Worms Across Worlds is the next evolution of the award-winning series. When Professor Worminkle’s experiments threaten reality, the beloved invertebrate warriors find themselves hurtling through five wildly different dimensions. Players will chase the mad scientist across worlds in this strategic turn-based action game. Whether battling solo or organizing epic four-team multiplayer mayhem, every challenge and dimension brings players closer to stopping the professor’s path of destruction.

Let’s Go Mightycat! by PONOS Corporation
An everyday feline becomes an unlikely galactic hero when an all-powerful being transforms it into the universe’s most adorable conqueror. In this spinoff of hit tower defense game The Battle Cats, players can customize their heroic cat with stylish capes, rescue interstellar friends, and launch Mightycat through colorful planetary stages. With a variety of challenging puzzle stages, every tap brings players closer to the ultimate goal: bringing every planet in the cosmos under the Cat Empire’s adorable yet mighty paw.

Everybody Shogi by AltPlus Inc.
Everybody Shogi is a beautifully reimagined take on the traditional Japanese strategy board game. Blending colorful visuals, intuitive controls, and engaging puzzle-style stages, the game introduces shogi in a casual yet strategic way. Players can enjoy daily challenges, unlock unique piece designs, and build custom decks. With real-time matches against players worldwide and seamless crossplay across devices, Everybody Shogi invites everyone to explore the depth of shogi through fast-paced gameplay in a bright and friendly world.

Pricing and Availability

• Apple Arcade is available for $6.99 (U.S.) per month with a one-month free trial. Customers who purchase a new iPhone, iPad, Mac, or Apple TV receive three months of Apple Arcade for free.¹

• Apple Arcade is part of Apple One’s Individual ($19.95 U.S.), Family ($25.95 U.S.), and Premier ($37.95 U.S.) monthly plans, with a one-month free trial.²

• Arcade Originals are playable across iPhone, iPad, Mac, Apple TV, and Apple Vision Pro. App Store Greats are available on iPhone, iPad, and Apple Vision Pro.

• An Apple Arcade subscription gives a family of up to six unlimited access to all the games in its catalog.

• Availability for the 200+ games across devices varies based on hardware and software compatibility. Some content may not be available in all area