Apple today announced the addition of iPad to its Self Service Repair program, giving iPad users access to repair manuals, genuine Apple parts, Apple Diagnostics troubleshooting sessions, tools, and rental kits. Starting tomorrow, the program will be available for the iPad Air (with M2 chip and later), iPad Pro (with M4 chip), iPad mini (with A17 Pro chip), and iPad (with A16 chip). The launch will include components such as displays, batteries, cameras, and external charging ports.
Today’s announcement builds on Apple’s broader expansion of repair services, which allows customers and independent repair providers to perform out-of-warranty repairs. It also includes new details about the Genuine Parts Reseller program.
“At Apple, our goal is to create the world’s best products and make them last as long as possible,” said Brian Naumann, Apple’s Vice President of AppleCare. “With today’s announcement, we’re excited to expand our repair offerings to reach more customers, helping them extend the life of their devices even further without compromising safety or privacy.”
Launched in 2022, the Self Service Repair program provides customers who are comfortable making their own repairs with access to the same manuals, genuine Apple parts, and tools used at Apple Store locations and Apple Authorized Service Providers. In line with Apple’s commitment to expanding repair access, the company continues to grow Self Service Repair to include more products and regions. With the addition of iPad, the Self Service Repair Store now supports 65 Apple products, including the new iPhone 16e, MacBook Air, and Mac Studio. Soon, Canada will become the 34th country to offer Apple’s Self Service Repair program.
Today’s set of announcements also includes more details about Apple’s Genuine Parts Reseller program. This newly launched initiative expands access to businesses that do not have a direct service relationship with Apple, addressing a market need for repair options and offering more choices for customers. Through this program, independent mobile device repair professionals can order genuine Apple parts and components through third-party distributors, including MobileSentrix in the U.S., and MobileSentrix and Mobileparts.shop in Europe. The program offers a wide range of Apple parts for iPhone repairs, such as displays, batteries, and charging ports. iPad parts will be available starting tomorrow. Repair providers interested in learning more can visit the program’s webpage.
In recent years, Apple has strengthened its presence in the repair industry by expanding the number of professional service centers with access to genuine Apple parts, tools, and training. Apple’s repair options include Apple Store locations, Apple Authorized Service Providers, independent repair providers, mail-in repair centers, Self Service Repair, and the Genuine Parts Reseller program.
The annual online conference will take place from June 9 to 13, promising a week of technology, innovation, and creativity
Apple today unveiled the schedule for this year’s Worldwide Developers Conference (WWDC), which will include the keynote and the Platforms State of the Union. The free online event, taking place from June 9 to 13, brings together Apple’s global developer community to share insights into the company’s latest technologies, features, and tools. Throughout the week, developers from around the world will connect with Apple engineers, designers, and experts and watch more than 100 sessions to help them discover the latest advancements for building impactful apps and games for Apple products. Apple will also welcome over 1,000 developers and students for a special in-person event at Apple Park on June 9.
Apple Keynote June 9, 10 a.m. (PDT) WWDC25 will kick off with a first look at groundbreaking updates coming to Apple platforms. The keynote will be streamed on apple.com, the Apple TV app, and Apple’s YouTube channel. A recording will be available for on-demand viewing after the livestream ends.
Platforms State of the Union June 9, 1 p.m. (PDT) Following the keynote, the Platforms State of the Union will delve into the newest tools that will further empower Apple developers, including the latest innovations in iOS, iPadOS, macOS, tvOS, visionOS, and watchOS. This presentation will be streamed on the Apple Developer app, website, and the Apple Developer YouTube channel. A recording will be available for on-demand viewing after the livestream ends.
Video Sessions and Guides With over 100 technical sessions, WWDC25 offers developers the chance to gain in-depth insights into the latest technologies and frameworks directly from Apple experts. These sessions will be available on the Apple Developer app, website, and Apple Developer YouTube channel. Developers will also have access to guides and documentation to walk them through major announcements and key moments from the conference.
Group and One-on-One Labs Members of the Apple Developer Program and Apple Developer Enterprise Program will have the opportunity to connect directly with Apple experts through online group labs and one-on-one consultations. Developers can join group labs to learn more about the week’s biggest announcements in real time or schedule an online consultation to explore topics such as Apple Intelligence, design, development tools, graphics and games, machine learning, Swift, and more. Apple engineers and designers will also be available through the Apple Developer Forums.
Swift Student Challenge Apple is proud to support developers through the Swift Student Challenge, one of many Apple programs aimed at inspiring the next generation of entrepreneurs, coders, and designers. For the second year in a row, 50 Distinguished Winners have been recognized for their outstanding submissions and will visit Apple Park for a unique three-day experience.
Developers can access all WWDC content via the WWDC25 website, the Apple Developer app, the Apple Developer website, and the Apple Developer YouTube channel.
On May 1st, WHAT THE CLASH? will be released exclusively on Apple Arcade.
Five Fun Games Coming to Apple Arcade on May 1, Including WHAT THE CLASH?, a Whimsical and Fast-Paced Multiplayer Game
On May 1, five entertaining games will join Apple Arcade, including WHAT THE CLASH?,, a quirky and fast-paced multiplayer title that blends playful activities like ping-pong, archery, racing, and tag. WHAT THE CLASH?, an Apple Arcade exclusive, is the follow-up to indie developer Triband’s critically acclaimed and humor-filled racing game WHAT THE CAR?, named Mobile Game of the Year at the 2024 D.I.C.E. Awards.
Players will also enjoy with My Buddy, a heartwarming simulation game where they bond with and care for virtual puppies and kittens; LEGO Friends Heartlake Rush+, a high-speed endless runner; the popular word search game Words of Wonders: Search+; and SUMI SUMI : Matching Puzzle+,, a charming puzzle game featuring beloved San-X characters like Rilakkuma and Sumikko Gurashi. These new additions join Apple Arcade’s successful catalog of over 200 games, all with no ads or in-app purchases.
WHAT THE CLASH? by Triband Play solo or challenge friends to hilarious one-on-one party battles in this delightful game. Players unlock modifier cards to create absurd combinations like giraffula, toasted archery, sticky tennis, fish milking, and more. Climb the leaderboards, compete in tournaments, or discover wild new card combos that turn every match into a chaotic, laugh-out-loud surprise with unexpected twists.
With simple touch controls, everyone plays as The Hand — a charming, bendy-legged hand that can be customized with hundreds of unlockable items like eyepatches, dresses, and earrings. Go head-to-head with your loved ones and make a ridiculous spectacle of yourself in matches that are as bizarre as they are fun.
WHAT THE CLASH? de Triband.
with My Buddy by Neilo Inc. Animal lovers will adore with My Buddy, a charming game where players bond with a variety of dogs and cats, each with their own unique personality and appearance. They’ll experience their pets’ growth by caring for them through every stage of life and dressing them in distinctive outfits that express their individuality. With the ability to decorate their pets’ spaces and interact with them anytime and anywhere, this game captures the joy of having a loyal little companion.
with My Buddy de Neilo Inc.
LEGO Friends Heartlake Rush+ by StoryToys Race through Heartlake City with the LEGO Friends and their pets in this colorful, fast-paced adventure. Players can take the wheel as Aliya, Autumn, Nova, Leo, Liann, and more, customizing their cars with unique colors, stickers, wheels, decorations, and trails. As they speed through the bustling streets, they must dodge obstacles and collect treasures, completing thrilling missions to unlock amazing rewards.
EGO Friends Heartlake Rush+ de StoryToys
Words of Wonders: Search+ by Fugo Games In this hit word search game, players must find hidden words on the board while exploring iconic locations to uncover the secrets of the world. As they progress through themed levels, they’ll discover new words, test their knowledge, and strategize to succeed while solving the mystery behind the words.
Words of Wonders: Search+ de Fugo Games.
SUMI SUMI: Matching Puzzle+ by Imagineer Featuring beloved characters like Rilakkuma and Sumikko Gurashi from the Japanese character creation company San-X, this game invites players into the charming world of kawaii puzzles. With simple tap-to-match mechanics, gameplay that is both captivating and relaxing, and perfectly designed levels, SUMI SUMI: Matching Puzzle+ offers the perfect blend of strategy and fun for fans of adorable puzzle games.
SUMI SUMI : Matching Puzzle+ de Imagineer.
This month, players will also be able to enjoy content updates for their favorite Arcade games, which can be played on iPhone, iPad, Mac, Apple TV, and Apple Vision Pro, including Hello Kitty Island Adventure, PGA TOUR Pro Golf y WHAT THE CAR?.
Hello Kitty Island Adventure by Sunblink: On April 16, City Town Orchards opens, available exclusively on Apple Arcade. Help Keroppi, Usahana, and Wish me mell make the city greener with rooftop fruit trees and new, delicious offerings at the Imagination Cafe.
PGA TOUR Pro Golf by HypGames: Coinciding with the real-life tournament on April 17, players can hit the virtual course at RBC Heritage, located at Harbour Town Golf Links.
WHAT THE CAR? by Triband: On April 10, a “suspicious” new update rolls out with new customization styles, new levels, and a brand-new map.
Pricing and Availability Apple Arcade is available for $29,900 COP per month, with a one-month free trial. Customers who purchase a new iPhone, iPad, Mac, or Apple TV receive three months of Apple Arcade for free.¹ Apple Arcade is also included in the monthly Apple One plans: Individual ($45,900 COP), Family ($59,900 COP), and Premium ($83,900 COP), each with a one-month free trial.²
Apple Arcade Originals titles are available to play on iPhone, iPad, Mac, Apple TV, and Apple Vision Pro. Games in the App Store Greats category are available on iPhone, iPad, and Vision Pro.
An Apple Arcade subscription allows up to six family members to have unlimited access to all games in the catalog.
The availability of over 200 titles across different devices varies depending on hardware and software compatibility. Not all content may be available in all regions.
Katamari Damacy Rolling LIVE launches exclusively on Apple Arcade on April 3.
Six fun games and exciting updates for Apple Arcade are launching over the next month, joining an award-winning catalog of over 200 games.
On April 3, Katamari Damacy Rolling LIVE — the Katamari franchise’s first original game in nearly eight years — launches exclusively on Apple Arcade. In this new adventure, players roll the Katamari as ordered by the King of All Cosmos, embracing the series’ iconic gameplay of “roll, stick, and grow.” The game appears alongside Bandai Namco Entertainment’s other popular games on the service, including Taiko no Tatsujin Pop Tap Beat, Tamagotchi Adventure Kingdom, and PAC-MAN Party Royale.
Also joining Apple Arcade on April 3 are Space Invaders Infinity Gene Evolve, the newest entry in the influential series by TAITO CORPORATION; puffies., a delightful puzzle game from Apple Design Award winner Lykke Studios; Atari’s iconic RollerCoaster Tycoon Classic+, enhanced for iPhone and iPad; The Game of Life 2+, the official sequel to Hasbro’s classic family board game from Marmalade Game Studio; and Sesame Street Mecha Builders+, a fun-filled STEM adventure for young learners from StoryToys. Players can enjoy these great games free of ads and in-app purchases.
Katamari Damacy Rolling LIVE by Bandai Namco Entertainment In this quirky action game — an Apple Arcade exclusive — players expand their Katamari by rolling up objects scattered across the earth. Featuring unique and whimsical gameplay, and a captivating soundtrack that blends different genres, the game invites players to energize the king’s “live stream” by rolling their Katamari to create stars. As users advance, comments from in-game fans appear, and the longer they play, the larger their audience grows. By completing the king’s challenges and boosting their subscriber count, players can unlock dynamic new stages.
Katamari Damacy Rolling LIVE by Bandai Namco Entertainment.
Space Invaders Infinity Gene Evolve by TAITO CORPORATION The iconic and enduring series returns exclusively on Apple Arcade. Space Invaders Infinity Gene Evolve combines exhilarating action with intuitive gameplay, where players can seamlessly switch between classic and shoot-’em-up modes, while adapting to enemy attack patterns on the fly. As the game progresses, its retro aesthetic transforms into a cutting-edge 3D shooter, unlocking increasingly powerful ships, including guest fighters from classic TAITO shooters like Darius, Night Striker, and RayStorm.
Space Invaders Infinity Gene Evolve by TAITO CORPORATION.
puffies. by Lykke Studios This relaxing puzzle game reimagines classic jigsaw puzzles with the nostalgic charm of puffy stickers. Players will solve hand-designed puzzles, unlock themed sticker packs, and build their unique puffy collection. They can also compete on leaderboards, tackling daily challenges to boost their score and climb the ranks.
puffies. by Lykke Studios.
RollerCoaster Tycoon Classic+ by Atari Combining features from two of the series’ most successful and beloved games, RollerCoaster Tycoon and RollerCoaster Tycoon 2, this new game invites players to create and run amazing parks with the most outrageous rides imaginable. Enhanced for iPhone and iPad, RollerCoaster Tycoon Classic+ delivers the same depth of gameplay and unique graphical style of Chris Sawyer’s original best-selling PC games. It also includes three expansion packs — Wacky Worlds, Time Twister, and Toolkit — and is playable across iPhone, iPad, and Mac.
RollerCoaster Tycoon Classic+ by Atari.
The Game of Life 2+ by Marmalade Game Studio The official sequel to the world-famous and beloved board game is coming to Apple Arcade, featuring even more choices, adventures, and exclusive content. With a thousand lives to live, players can choose their own path — whether that means finding love, pursuing a dream career, having kids, or adopting a pet, the choice is theirs. Exclusive to Apple Arcade, players can suit up in the futuristic P.E.G. outfit and explore 10 unique job titles, ranging from dolphin trainer to quantum mechanic. Spin the iconic spinner, navigate life’s crossroads, and chase victory through happiness, knowledge, or wealth.
The Game of Life 2+ by Marmalade Game Studio.
Sesame Street Mecha Builders+ by StoryToys In Sesame Street Mecha Builders+, young learners join Mecha Elmo, Cookie Monster, and Abby Cadabby on a fun-filled STEM adventure where knowledge meets creativity. Developed by StoryToys in partnership with Sesame Workshop, this game combines science, engineering, math, and creativity through engaging mini-games and activities. Players can solve puzzles, explore physics, practice coding, mix colors, create music, and embark on exciting missions — all at their own pace.
Sesame Street Mecha Builders+ by StoryToys.
In addition to new games, players can also look forward to content updates to their favorite Arcade games, playable across iPhone, iPad, Mac, Apple TV, and Apple Vision Pro, including NBA 2K25 Arcade Edition, PGA TOUR Pro Golf, and Skate City: New York.
NBA 2K25 Arcade Edition by 2K.
NBA 2K25 Arcade Edition by 2K: On March 13, Kareem Abdul-Jabbar will be the newest Greatest Player added to the Greatest mode.
PGA TOUR Pro Golf by HypGames, Inc.: On March 13, tee off at the newly added TPC Sawgrass course and take a swing at an assortment of solo challenges in the new Campaign mode.
Skate City: New York by Snowman and Agens: On March 27, jump into 30 new levels with 90 new objectives to master in Pro Skate mode.
Apple Arcade is available for $6.99 (U.S.) per month with a one-month free trial. Customers who purchase a new iPhone, iPad, Mac, or Apple TV receive three months of Apple Arcade for free.1
Apple Arcade is part of Apple One’s Individual ($19.95 U.S.), Family ($25.95 U.S.), and Premier ($37.95 U.S.) monthly plans, with a one-month free trial.2
Arcade Originals are playable across iPhone, iPad, Mac, Apple TV, and Apple Vision Pro. App Store Greats are available on iPhone, iPad, and Vision Pro.
An Apple Arcade subscription gives a family of up to six unlimited access to all the games in its catalog.
Availability for the 200+ games across devices varies based on hardware and software compatibility. Some content may not be available in all areas.
With Thunderbolt 5, up to 512GB of unified memory, and up to 16TB SSD in a compact design, the ultimate professional desktop now delivers even more performance.
With the power of the M4 Max and M3 Ultra chips for outstanding performance and extensive connectivity, the new Mac Studio is the ultimate professional desktop computer.
CUPERTINO, CALIFORNIA — Apple today announced the new Mac Studio,, the most powerful Mac yet, featuring the M4 Max chip and the new M3 Ultra chip. This ultimate professional desktop delivers outstanding performance, extensive connectivity with Thunderbolt 5, and new capabilities in a compact and quiet design—perfect for any workspace. With its incredible CPU, a more efficient and faster Neural Engine, ultra-fast SSD storage, increased unified memory, and Apple’s most advanced graphics architecture, Mac Studio can handle the most demanding professional workflows. It offers exceptional performance compared to the previous generation and represents a significant leap forward for users of earlier Mac versions.
Mac Studio is a powerhouse for AI, capable of running large language models with over 600 billion parameters entirely in memory, thanks to its advanced GPU and up to 512GB of unified memory with the M3 Ultra—the highest ever in a personal computer. Additionally, it is designed for Apple Intelligence, the personal intelligence system that transforms the way users work, communicate, and express themselves while ensuring privacy protection.
Customers in the United States can pre-order the new Mac Studio starting today, with availability beginning on March 12. To check availability in your country, visit apple.com/co.
“The new Mac Studio is the most powerful Mac yet,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “It’s a game-changer for professionals around the world, whether they work from home or in a studio. Mac Studio is in a class of its own, delivering superior performance in a compact and quiet design that fits perfectly on your desk. With the new Mac Studio, we’re bringing even more astonishing performance thanks to the M4 Max and M3 Ultra chips, with up to half a terabyte of unified memory, up to 16TB of ultra-fast storage, and Thunderbolt 5 connectivity. Mac Studio is, without a doubt, the ultimate professional desktop computer.”
Equipped with the spectacular performance of the M4 Max chips and the new M3 Ultra, the new Mac Studio delivers unprecedented power to tackle the most demanding workflows.
Mac Studio with M4 Max: Colossal Performance
The new Mac Studio with M4 Max is the perfect choice for video editors, colorists, developers, engineers, photographers, creative professionals, and anyone who needs to handle the most demanding workflows. This device delivers exceptional single-threaded CPU performance thanks to the world’s fastest CPU core, as well as massive multi-threaded performance to tackle the most intensive workloads.
With up to a 16-core CPU, a 40-core GPU, over half a terabyte per second of unified memory bandwidth, and a Neural Engine that is more than three times faster than the one in the M1 Max chip, the Mac Studio with M4 Max can run AI models directly on the device at incredible speeds. It is up to 3.5 times faster than the Mac Studio with M1 Max and up to 6.1 times faster than the most powerful Intel-based 27-inch iMac.
The GPU in the M4 Max chip also brings Apple’s advanced graphics architecture to Mac Studio for the first time, featuring Dynamic Caching, hardware-accelerated Mesh Shading, and a second-generation hardware-accelerated ray tracing engine for an outstanding gaming and content creation experience.
The Mac Studio with M4 Max starts with 36GB of unified memory, with the option to expand up to 128GB, allowing users to do everything from organizing thousands of images at lightning speed with precision to producing complex compositions with hundreds of tracks, plugins, and virtual instruments playing in real-time. And with the full power of the M4 Max chip’s media engine, which includes two ProRes accelerators, Mac Studio’s performance will leave video professionals speechless, enabling them to effortlessly work with multiple 4K ProRes video streams.
From rendering 3D animations to editing projects with multiple takes, the Mac Studio handles even the most complex tasks with ease.
The Mac Studio with M4 Max enables:
Image processing in Adobe Photoshop up to 1.6× faster compared to the Mac Studio with M1 Max and up to 2.9× faster compared to the 27-inch iMac with a Core i9 processor.
Code compilation in Xcode up to 2.1× faster compared to the Mac Studio with M1 Max and up to 3.1× faster compared to the 27-inch iMac with a Core i9 processor.
ProRes transcoding in Compressor up to 1.2× faster compared to the Mac Studio with M1 Max and up to 2.8× faster compared to the 27-inch iMac with a Core i9 processor.
Video processing in Topaz Video AI up to 1.6× faster compared to the Mac Studio with M1 Max and up to 5× faster compared to the 27-inch iMac with a Core i9 processor.
The Mac Studio with M4 Max delivers faster performance in filters and features with Adobe Photoshop.
Mac Studio with M3 Ultra: The Pinnacle of Pro Performance
The Mac Studio with M3 Ultra unlocks an entirely new level of performance for professional workflows. It delivers nearly 2x faster performance than the M4 Max chip for workloads that leverage the large number of CPU and GPU cores and vast amounts of unified memory.² The Mac Studio with M3 Ultra is up to 2.6x faster than the Mac Studio with M1 Ultra and up to 6.4x faster than the Mac Pro with a 16-core Intel Xeon W processor.¹
With the new M3 Ultra chip, the Mac Studio features a CPU with up to 32 cores, including 24 performance cores—50% more than any previous Ultra chip and the highest number of CPU cores ever in a Mac. It also boasts a GPU with up to 80 cores, more than any Apple silicon chip, along with a powerful 32-core Neural Engine for on-device machine learning (ML) processing and AI models. Additionally, its high-bandwidth memory architecture supports over 800GB/s of unified memory bandwidth.
The Mac Studio with M3 Ultra starts with 96GB of unified memory, expandable up to 512GB—the largest unified memory capacity ever in a personal computer. It also offers up to 16TB of ultra-fast SSD storage, allowing users to store all their content and data locally. That’s enough space to hold over 12 hours of 8K ProRes video.
Its advanced graphics architecture includes Dynamic Caching, hardware-accelerated ray tracing, and Mesh Shading, enabling graphics-intensive workflows—such as GPU-based rendering—to run up to 2.6x faster compared to the Mac Studio with M1 Ultra.
The Mac Studio with M3 Ultra enables:
Token generation with an LLM featuring hundreds of billions of parameters in LM Studio up to 16.9 times faster compared to the Mac Studio with M1 Ultra, thanks to its immense unified memory.
Scene rendering in Maxon Redshift up to 2.6 times faster compared to the Mac Studio with M1 Ultra and up to 6.4 times faster compared to the Mac Pro with a 16-core Intel processor and Radeon Pro W5700X.
Base calling for DNA sequencing in Oxford Nanopore MinKNOW up to 1.1 times faster compared to the Mac Studio with M1 Ultra and up to 21.1 times faster compared to the Mac Pro with a 16-core Intel processor and Radeon Pro W5700X.
8K video rendering in Final Cut Pro up to 1.4 times faster compared to the Mac Studio with M1 Ultra and up to 4 times faster compared to the Mac Pro with a 16-core Intel processor and Radeon Pro W5700X.
The Mac Studio with M3 Ultra opens the door to unprecedented performance to tackle the most demanding workflows. With the possibility of having up to half a terabyte of unified memory, users can run LLMs with hundreds of billions of parameters entirely in memory.
Thunderbolt 5 for High-Bandwidth Expansion and Accessories
The new Mac Studio features Thunderbolt 5 ports that deliver transfer speeds of up to 120 Gb/s—up to three times faster than the previous generation—enabling faster external storage, expansion chassis, and powerful connectivity solutions. For users who rely on PCIe expansion cards for their work, Thunderbolt 5 allows for the connection of an external expansion chassis with higher bandwidth and lower latency. And with the M3 Ultra, Mac Studio now supports up to eight Pro Display XDR monitors at a maximum 6K resolution.
Mac Studio also offers a wide range of easily accessible connectivity options, including a 10 Gb Ethernet port, an HDMI port, a conveniently located front-facing SDXC card slot for importing photos and videos, as well as built-in Wi-Fi and Bluetooth.
The Mac Studio incorporates Thunderbolt 5 ports, which allow transfer speeds of up to 120 Gb/s—three times faster than Thunderbolt 4—and is compatible with Wi-Fi and Bluetooth.
Designed for Apple Intelligence
Mac Studio helps professional users push the boundaries of what they can achieve, and Apple Intelligence takes the entire experience a step further. Writing is now a much more dynamic task thanks to Writing Tools, which assist users in rewriting, proofreading, and summarizing—whether composing emails or using the summary tool to draft a synopsis in apps like Scrivener. Users can minimize unnecessary distractions with Priority Notifications and take advantage of live transcriptions in Notes to record important meetings and easily review them later.
With its latest improvements, Siri allows users to seamlessly switch between text and voice to speed up daily tasks and can answer thousands of questions about Mac functionalities and settings with step-by-step instructions, such as how to merge PDF files in Preview. Since ChatGPT is seamlessly integrated into Writing Tools and Siri, users can access its vast knowledge, making it easier and faster to complete tasks. Users can choose to enable ChatGPT integration and control when to use it and what information to share.
Additionally, users can explore new ways to visually express their creativity with Image Playground and incorporate their original creations into articles, inspiration boards, or Keynote presentations. Whether gathering information for the next project, editing a video, creating new designs, or preparing for a class, these tools empower users to be even more productive.
Apple Intelligence, designed to protect users’ privacy at all times, uses on-device processing, meaning that many of the models that power Apple Intelligence run entirely on the device. To handle requests that require access to larger models, Private Cloud Compute extends Mac’s privacy and security to the cloud for even greater intelligence. When using Private Cloud Compute, user data is never stored or shared with Apple; it is only used to complete the request.
macOS Sequoia: An Unmatched Experience
macOS Sequoia enhances the new Mac Studio with incredible features, such as iPhone Mirroring, which allows users to wirelessly interact with their iPhone, including its apps and notifications, directly on their Mac.3 Professionals can now move files, photos, and videos between their iPhone and Mac as easily as they drag and drop between apps on their Mac. Window Tiling lets users organize information with window arrangements that best suit their needs. The new Passwords app provides easy access to passwords, passkeys, and other credentials, all stored in one place. Additionally, users can apply stunning built-in backgrounds to their video calls, choosing from a wide range of system wallpapers and colors, or even uploading their own photos.
Safari, the world’s fastest browser,4 now displays relevant website information in Highlights, summarizes articles in the redesigned Reader, keeps videos front and center with the new Video Viewer, and helps users hide distractions with Distraction Control. Gaming is even more immersive thanks to features like personalized Spatial Audio and an improved Game Mode, along with a fantastic selection of titles, including Cyberpunk 2077: Ultimate Edition by CD PROJEKT RED, Assassin’s Creed Shadows, and many more.
Next month, macOS Sequoia 15.4 will make setting up the new Mac Studio with an iPhone easier than ever.5 By simply bringing their iPhone close to the Mac, users will be able to quickly and seamlessly sign in to their Apple Account to transfer their files, photos, messages, passwords, and more to their new Mac Studio.
A Perfect Studio
The Mac Studio, together with the Studio Display monitor, gives creative users the opportunity to design the studio they’ve always dreamed of. The Studio Display is the perfect complement to the Mac Studio, featuring a spacious 27-inch 5K Retina display, a 12MP Center Stage camera, three studio-quality microphones, and a six-speaker system with Spatial Audio. For users working in HDR, the Pro Display XDR offers a 32-inch 6K Retina display with up to 1,600 nits of peak brightness (HDR). Customers can also add matching Magic accessories, such as the Magic Keyboard with Touch ID, the Magic Trackpad, and the Magic Mouse, which perfectly complement the Mac Studio and Studio Display with their sleek designs.
The Mac Studio is designed to perfectly complement the expansive 27-inch 5K Retina display of the Studio Display, creating the ideal workspace.
Better for the Environment
The new Mac Studio is designed with the environment in mind. As part of the Apple 2030 plan—Apple’s ambitious goal to become carbon neutral across all its operations by the end of this decade—the company is transitioning to renewable energy in its manufacturing process. Apple is also investing in solar and wind energy projects worldwide, considering the energy used to charge all Apple products, including the Mac Studio. Today, all Apple facilities, including Apple Intelligence data centers, run on 100% renewable energy.
To achieve the Apple 2030 plan, the company is designing products with more recycled and renewable materials, further reducing its carbon footprint. The Mac Studio contains over 30% recycled content overall, featuring 100% recycled aluminum in its enclosure and 100% recycled rare earth elements in all its magnets. The Mac Studio consumes significantly less energy and materials than desktop computers in its class and is free of mercury, brominated flame retardants, and PVC. Its packaging is made entirely from fiber, bringing Apple closer to its goal of eliminating plastic from packaging by the end of 2025.
Pricing and Availability
Customers in the United States can pre-order the new Mac Studio starting today at apple.com/store and through the Apple Store app in 28 countries and regions, including the United States. It will begin shipping to customers and will be available at Apple Stores and authorized Apple resellers starting Wednesday, March 12. To check availability in your country, visit apple.com/co.
The starting price for the Mac Studio is $1,999 (USD) and $1,799 (USD) for education. Additional configure-to-order options can be found at apple.com/store. .
For more information about Studio Display, Pro Display XDR, and Magic accessories, visit apple.com/shop/buy-mac
Apple Intelligence is available on all Mac models with an M1 chip or later in English varieties for Australia, Canada, Ireland, New Zealand, South Africa, the United Kingdom, and the United States. In April, it will expand to more languages, including Spanish, French, German, Italian, Portuguese (Brazil), Japanese, Korean, Simplified Chinese, and English (India, Singapore). Additional languages, such as Vietnamese, will be added throughout the year. Some features, apps, and services may not be available in all regions or languages.
With Apple Trade In, customers in the United States can trade in their current computer and receive credit toward a new Mac. Customers can check their device’s trade-in value by visiting apple.com/shop/trade-in
For customers in the United States, AppleCare+ for Mac provides an unmatched level of service and support. It includes unlimited incidents of accidental damage protection, battery repair coverage, and 24/7 support from the people who know Mac best.
Customers who purchase directly from Apple Retail gain access to Personalized Setup. In these online sessions, a Specialist can assist with setup or other features to help them make the most of their new device. Customers can also learn how to use their new device in a Today at Apple session at their nearest Apple Store.
U.S. customers who purchase from Apple using the Apple Card can make monthly payments with 0% APR when choosing the Apple Card Monthly Installments option and receive 3% Daily Cash back upfront. For more information, including eligibility, exclusions, and Apple Card terms, visit apple.com/apple-card/monthly-installments.
